There is a certain magic to White Street. Whether it’s the morning light hitting the brick storefronts or the hum of energy during Meet in the Street, Downtown Wake Forest has always been a place where heritage meets a forward-thinking spirit.
This July, we are thrilled to add a new chapter to that story. Framed Eyewear is officially opening its doors, and we can’t wait to show you what’s in store.
More Than Just a Pair of Glasses
At Framed, we believe your eyewear is the most important accessory you own—it’s the first thing people see and the lens through which you see the world. That’s why we’ve moved away from the “one-size-fits-all” medical model.
When you walk into our boutique, you won’t find the same mass-produced frames seen in every mall. Instead, you’ll find a hand-selected collection of high-end, independent designers. From the architectural “chunky acetates” that are defining 2026 trends to the “quiet luxury” of hand-brushed titanium, our goal is to help you find a frame that feels like it was made specifically for your face and your personality.
Why Downtown Wake Forest?
As local residents, we’ve watched this town grow into a vibrant hub of art, culture, and local business. We wanted Framed to be part of that walkable, community-driven experience.
Whether you’re grabbing a coffee or heading to the Renaissance Centre for a show, we want Framed to be your destination for a “style refresh.” We aren’t here to just sell you glasses; we’re here to be your personal eyewear stylists in the neighborhood we love.
What to Expect in July
We are currently putting the finishing touches on our space, ensuring every light fixture and display shelf reflects the quality of the frames they hold.
Keep an eye out for:
- Grand Opening Events: Exclusive looks at our inaugural 2026 summer collections.
- Personal Styling Appointments: 1-on-1 sessions to find your perfect fit.
- Summer Sun Special: A curated launch of high-end polarized sunglasses just in time for the North Carolina summer.
We are so excited to join the Downtown Wake Forest business family. Follow us on Instagram @framedeyewearandstyleboutique for behind-the-scenes peeks of our build-out and a first look at the designers we’re bringing to White Street.
See you in July!